ELAN Media, the media arm of ELAN Group, has entered a multi-year strategic partnership making it exclusive media representative for Mall of Qatar (MOQ).
Under this new agreement, ELAN Media will manage and drive the full range of MOQ’s media portfolio while delivering tailored creative advertising strategies.
As a part of its strategy, ELAN Media will be expanding its portfolio of advertising assets to introduce digital advertising technology and unveil two new iconic sites.
For MOQ, the company will create a personalized media mix across MOQ’s media channels. The idea behind this approach is to leverage the mall’s advertising with the optimal reach and positioning that will resonate with visitors.
Rony Mourani, general manager, MOQ says in a press statement, “This initiative with ELAN Media will not only elevate the advertising impact for our portfolio of clients and tenants, it will further enhance the shopping and entertainment experience for our visitors and provide a rich media landscape for a wide array of businesses to showcase their products and services.”
Jamie Ball, chief operating officer at ELAN Media adds: “Mall of Qatar will be an iconic shopping destination in the region and provide some of the best advertising opportunities for brands in Qatar. This agreement with Mall of Qatar underscores the solid reputation and the trust that ELAN Media has earned in the media and advertising industry by continuously delivering an excellent service to our clients and partners.”