Discovery Communications has appointed advertising sales agency Media International Services (MIS) as the exclusive media partner for its flagship Arabic food network, Fatafeat across the Middle East and North Africa.
Under the new appointment, MIS will be responsible for selling 360 solutions across Fatafeat’s TV, online and social media platforms and on-ground activations, including the Fatafeat Kitchen exhibition, which returns as part of the Dubai Food Festival in 2017.
MIS will also manage the production of commercial digital content for Fatafeat, which in 2017 will see the creation of over 1500 short-form videos, offering greater product integration and brand partnership opportunities for potential advertisers.
“We are pleased to announce MIS as our new sales representative for Fatafeat,” says Amanda Turnbull, vice-president and country manager, Discovery Networks MENA, in a press statement. “Fatafeat is one of the most loved Arabic channels in the Middle East, with a full 360 brand experience that has helped it amass an impressive network of super-fans across the region. With MIS on board, we hope to build on the channel’s success and leverage their expertise in offering specialised media solutions to generate greater commercial value and provide an even better brand experience for our Fatafeat fans.”
“In an ever growing ‘Media Cluttered Universe’, we are delighted to be partnering with Fatafeat with whom, we will bring focused multi-platform solutions to advertisers across the MENA Region. Fatafeat’s strong offering will deliver a cross-platform engagement that will have clear KPIs & ROI measurement tools to clients. The solutions will encompass TV, digital, content creation as well as on ground activations across the key markets in the Region,” adds Marwan Kai, managing director and owner, Media International Services.