-
Millward Brown’s Marc de Swaan Arons on Marketing2020
May 7, 2015Millward Brown Vermeer’s Marc de Swaan Arons, CMO and executive board member, recently presented in Dubai...
-
Home decor brand, Sedar, enters new era with regional and global franchise opportunities
May 7, 2015Communicate speaks with Nahel Selo, creative director of Sedar, a regional home decoration organization about a...
-
Performance art: the art and science behind performance marketing
May 4, 2015Tell us a bit about Performics… Performics is a global performance-marketing agency started in 1998...
-
Handle with care
May 4, 2015**Statutory warning: This article contains the words “stereotype” and “cliché” a number of times and...
-
Not content with content marketing
March 31, 2015The growth of the digital medium, including social and mobile, combined with the increasing consumption...
-
House of cards
March 30, 2015Whether in his home or his office, Elie Khouri is known for his passion for art....
-
Fitness First has new brand identity and philosophy
March 29, 2015Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first,...
-
OshKosh B’gosh launches ‘The OshKosh Club’ loyalty program
March 21, 2015Mechany Fashion LLC, regional franchisee of the internationally renowned children’s apparel retailer OshKosh B’gosh has launched...
-
Behind the screens
March 14, 2015It wasn’t until 2011 that Obeida Sidani and company regrouped under the framework of Les Folies,...
-
Coca-Cola bottle turns 100 years old and launches global campaign
March 2, 2015To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long...
