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Samsung jumps on the Ice Bucket bandwagon
August 25, 2014Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos...
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Why the sports market must play the long game
August 19, 2014This year’s FIFA World Cup Finals feels like an event that doesn’t happen often enough,...
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Coca-Cola takes stake in Monster
August 18, 2014Coca-Cola has agreed to swap some brands and buy a 17 percent stake in Monster Beverage Corp....
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Seven intriguing products from China
August 11, 2014China’s food safety watchdog just cracked down on a new trend in China: juice packaged...
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Skoda converts the Fabia into a hostel room
August 6, 2014Skoda recently conducted a marketing campaign in Moscow, Russia effectively combining guerrilla marketing and social...
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P&G will merge or divest more than half of its brands
August 4, 2014Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands...
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Ticket to the world
July 29, 2014While creating concepts, traditional Lebanese street food brands think global In the past couple of years,...
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Marketers still struggling to get results from content marketing
July 17, 2014Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts...
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Embedded with Adidas’ social media team at the World Cup in Rio
July 9, 2014At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching...
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Nike shares social media numbers around its World Cup presence
July 5, 2014With its competitor Adidas being the official World Cup 2014 sponsor, Nike, which sponsors ten...
