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ADCB to launch biometric voice recognition system
October 19, 2014Abu Dhabi Commercial Bank (ADCB) will soon offer voice biometrics as a means to authenticate customers...
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Microsoft and Etisalat sign global framework agreement
October 15, 2014Microsoft and Etisalat have signed a global framework agreement to enable the telco’s operations across 15...
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Moving on
October 13, 2014The Middle East mobile market is narrow, highly competitive and offers many barriers of entry...
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PepsiCo sets up innovation center in the Middle East
September 29, 2014PepsiCo announced yesterday the opening of its first innovation facility in the Middle East out...
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Coke and Pepsi sign up for new calorie reduction pledge
September 24, 2014The nation’s largest soda marketers – which have been feeling the heat from health advocates –...
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POY holds panel discussion on the future of shopper marketing
September 15, 2014In the first of its POY talks series, Product of the Year (POY), an independent...
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How are B2B brands relevant to consumers?
September 10, 2014International branding agency Siegel + Gale has released a report titled B2B Now. “Most business-to-business companies (B2Bs)...
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A history of Apple’s product launch marketing
September 9, 2014When developers first starting building for Apple’s phones, in 2007, they were given one format...
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Du launches new social data pack
September 3, 2014Telco operator Du has launched its Unlimited Social Data Pack, through which all Pay as you Go® and...
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Burger King in talks to buy Canadian chain Tim Hortons
August 27, 2014Burger King Worldwide is in talks to buy Canadian chain Tim Hortons and move its...
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