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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

New Nissan Micra landed in Lebanon with state-of-the-art technology and competitive price tag

Nissan Micra

Marketing

New Nissan Micra landed in Lebanon with state-of-the-art technology and competitive price tag

The new Nissan Micra was launched in Lebanon during an action-packed day at The Village, Dbayeh. The 5-door hatchback Nissan Micra was introduced along with its high-class features and upgraded design. Visitors got a closer look at the car’s latest state-of-the-art technologies and innovative features, which complement the overall ownership experience of the Nissan Micra at a revised and competitive price of USD 12,999 including Vat & Registration.

The new Nissan Micra introduces a superior driving experience, sporting some of the best maneuvering capabilities for its class. Improved abilities make the Micra a suitable choice for urban and rural driving, including an invigorating power, with 1.5L engine and enhanced torque that can handle the diversity of the Lebanese mountain roads. Similarly, the updated Nissan Micra provides increased stability on highways and on sharp corners.

Along with the compact exterior, the Micra offers the drivers and passengers a spacious interior and a comfortable ride. The refined Nissan Micra offers a more spacious cabin than its competitors and was named best-in-class for shoulder and knee room. Owners in Lebanon will also have the opportunity to personalize and accessorize their Nissan Micra with a range of exterior and interior packs that offer customized rims, fog lights, touch screen with rear-view camera & navigation with Lebanese maps.

Kalyana Sivagnanam, President for Middle East & Regional vice president for Africa, Middle East and India, commented, “In Lebanon, we’ve seen a rise in demand for technologically advanced and size efficient cars, and we believe the new Micra directly responds to this need. Its sporty, comfortable and spacious design, along with its unique maneuvering capabilities, give its’ owners practicality with a modern edge and versatility with a personal touch.”

Fayez Rasamny chairman & general manager of RYMCO adds, “This is a well-suited car for the local market that comfortably outperforms its competitors in several key areas. The new Nissan Micra brings safety features such as 2 airbags, ABS and EBD along with a powerful engine of 1.5L amongst others. In addition, the Micra is coming at a completely new price to satisfy customer’s needs, which was essential in delivering our promise to customers satisfaction”.

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