Abu Dhabi Commercial Bank (ADCB) has appointed Impact BBDO as its creative agency following a competitive pitch. The agency will work with the bank to elevate its position further and support its drive to be the leading bank in the UAE.
This new appointment makes ADCB the financial partner for Impact BBDO. Dani Richa, chairman and chief executive of BBDO Middle East, Africa and Pakistan, says in a press statement: “As an agency that serves key brands across a spectrum of industries, we have been striving for the right financial client to partner with and we are delighted to have won the business of such an esteemed bank and ambitious brand. The team is now working hard to deliver an award-worthy program of work, taking ADCB to its next stage of evolution.”