By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest,…

By Elias Jabbe The Middle East Public Relations Association will host its inaugural Leadership Majlis in Saudi Arabia on October 21 at the Hyatt…

Built on the Jaddaf Waterfront in Dubai, the Jameel Arts Center is an independent initiative that aims to act as a dynamic platform fostering…

Dubai Media City has announced the launch of ON.DXB, which is a new regional festival that is designed to support industry growth and talent…

Embrace, an awareness support network based in Lebanon, has partnered with the social media giant Facebook to support the ongoing campaign “Talking Saves Lives.” …

Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion…

By Muriel Aboulrouss Everything I create or teach is based on my  personal experiences and my journey of self discovery. I do not pretend…

Bayut.com, a UAE property portal, recently launched their TV commercial starring Hollywood actor Chris Hemsworth. The agency, Crayons Communications, said that the choice of Chris…

By Max Alawwad Facebook has come under scrutiny, on multiple occasions,  for its handling of the user’s data. One of the recent events was Facebook paying…

WARC, the global authority on advertising and media effectiveness, has released the 2019 MENA Strategy Report that outlines successful key marketing trends in the…

By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it.…

By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications.…