We have all seen the ad and some of us have questioned, why Chris Hemsworth. Here is Sahar Khan, Marketing Director, Bayut answering us.

What is art? Is art a concept or an object? Who decides: the artist, the critic or the public? These questions have fueled discussions…

Omnicom Media Group MENA has announced in a statement  the opening of the regional operation of its dynamic creative specialist agency Adylic. Adylic works…

By Hanisha Lalwani With only a handful of companies within the region experimenting with podcasts, this on-demand audio medium remains largely untapped. “Since we first…

By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest,…

By Elias Jabbe The Middle East Public Relations Association will host its inaugural Leadership Majlis in Saudi Arabia on October 21 at the Hyatt…

Built on the Jaddaf Waterfront in Dubai, the Jameel Arts Center is an independent initiative that aims to act as a dynamic platform fostering…

Dubai Media City has announced the launch of ON.DXB, which is a new regional festival that is designed to support industry growth and talent…

Embrace, an awareness support network based in Lebanon, has partnered with the social media giant Facebook to support the ongoing campaign “Talking Saves Lives.” …

Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion…

By Muriel Aboulrouss Everything I create or teach is based on my  personal experiences and my journey of self discovery. I do not pretend…

Bayut.com, a UAE property portal, recently launched their TV commercial starring Hollywood actor Chris Hemsworth. The agency, Crayons Communications, said that the choice of Chris…