We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East…

Designed and created by UAE-based, Beirut-born Indian Mohana Rao to stand in solidarity with the people of Beirut, the concept and artistry of the…

The title might’ve felt a little misleading right? Considering everything that’s happening with the platform right now around the world; banned in India, undergoing…

The Middle East Public Relations Association (MEPRA) Youth Board recently announced an outreach initiative to support local businesses in Beirut following the devastating explosions…

Adnan Bashir, Senior Manager for Corporate Communications at Hansen Technologies, explains what you could maybe do better, or differently, in order to get your…

Khaled AlShehhi, Executive Director – Marketing and Communications for the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future, on why…

By Rohit Jaiswal, COO, Dabur International Ltd If you prefer a brand because it is ethically sourced, locally produced or it contains components made…

Over the past few months, as the pandemic began to loom across the MENA region and globally, many businesses were in a state of…

As a brand today, it’s really difficult to stand out on social media because of the massive overload of content that is present on…

WARC, the global marketing intelligence service, released its latest report that focuses on the impact that the COVID-19 pandemic has had on strategy, across…

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it.…

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on…