Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t,…

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League…

Communicate explores the world of ASMR, one of the Internet’s strangest audio-based trends, and looks at how brands are cashing in on it.

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of…

Award-winning integrated creative network Ogilvy has released a new study titled “The Wellness Gap.” The study quantifies the gap between consumers’ wellness expectations of brands…

New guide aims to provide organizations with insights on how to manage a communications crisis when under a cyber-attack in a region especially at…

New department will commission papers and host expert debates, policy briefings by high-level officials. Arab News, the Middle East’s leading English-language daily, has announced…

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells…

Joe Abi Mansour, Digital & Commerce Director at Geometry MENA, on big brands wanting to go direct to consumer (D2C) while digitally native vertical…

While brands and advertisers claim to place inclusivity at the top of their agenda, they often fail to engage with communities with hearing impairments,…

Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The report seeks to identify trends in consumers’ digital…

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points…