Technology is making data-driven marketing more transparent and accountable, says Ihab El Yaman, Co-Founder and CEO of MEmob+.

The global communications powerhouse welcomes two new hires as a part of its regional team.

13th edition of the only marketing effectiveness awards program celebrating best-in-class work from the region comes back with a bang after a one-year pandemic-related…

Global Black Friday study reveals UAE & KSA shoppers are among the highest spenders.

By Guy Taylor, former MEPRA Chair & Managing Partner at Taqarabu Hybrid Communications

The report is designed to help the community stay safe while having fun on TikTok.

Tawasal Expo 2020 special series meets with the event’s partners and key players.

Move aims to will accelerate the adoption of innovative global media services in the MENA region.

Report launched at the Customer Experience Live Show shows that data analytics, CRM, and AI are the top priorities for companies’ 2022 CX strategy.

Watch the video recap of the hybrid event that featured a host of major industry players.

Nominations are open until November 18.

Anit Kurian appointed Managing Director, Middle East and Africa.