November 25, 2024
THE 15th EDITION OF MENA EFFIE AWARDS AS PART OF THE RIYADH SEASON EVENTS
The 15th Edition of MENA Effie Awards Celebrates Champions in Marketing as part of Riyadh Season Events
Events & People
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Read moreNovember 18, 2024
Lara Assouad: from tinkerer to designer
Lara Assouad, Executive Creative Director at Landor Middle East is part of our “Women to Watch” series
Read moreOctober 7, 2021
Ben Williams Joins TBWAWorldwide as Chief Creative Experience Officer
The appointment of a new breed of creative leader builds on the company’s investments in brand experience, design, and innovation.
Read moreOctober 6, 2021
PepsiCo’s Mustafa Shamseldin: “Expo 2020 Is a Chance to Change Consumption Habits and Concepts”
Watch the video to learn more about PepsiCo’s plans for Expo 2020 as official partner.
Read moreOctober 5, 2021
TEDxAlQuoz Inaugural Event Launches in Dubai
First event on October 23 will be themed around ‘Humanity and Interdependence’ and will feature ten UAE-based speakers as well as Emirati and international…
Read moreOctober 3, 2021
W Group’s Hypermedia on Route 2020: The Ultimate OOH Media Experience
How W Group is preparing a future relying on digital advertising combined with big data and measurement.
Read moreSeptember 30, 2021
The Next Era of Marketing has Begun on TikTok
TikTok Introduces a suite of new branding, creative, and commerce solutions during the inaugural edition of TikTok World.
Read moreSeptember 30, 2021
“Emotional intelligence” Is the Driving Force for Effective Marketing in MENA
WARC releases insights from the WARC Prize for MENA Strategy 2021 uncovering marketing strategies for growth in the region.
Read moreSeptember 27, 2021
YouTube Launches Music Charts in KSA, Egypt, and the UAE
The launch will provide music labels and artists a transparent and streamlined approach to understanding how their music resonates with their audiences.
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September 26, 2021
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Social channels and digital video continue to dominate digital advertising.
Read moreSeptember 23, 2021
Dubai Tourism and Adidas Partner Up
MOU will highlight Dubai’s position as a top global destination.
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September 22, 2021
First Edition of TikTok World Slated This September
TikTok to showcase new products and reveal 2022 product vision.
Read moreSeptember 22, 2021
Wunderman Thompson Launches ‘Into the Metaverse’
Report is adland’s first metaverse road map.
Read moreSeptember 21, 2021
Meet the ASMF Speakers: DTCM’s Issam Kazim
Issam Kazim is the CEO of Dubai Tourism.
