By Samer Saad, Regional Manager – Middle East, AppsFlyer

For artists, brands, and gamers, the metaverse is a living reality. Travis Scott’s Fortnite concert was attended by 27 million; JP Morgan just signed…

Currently, the majority of virtual real-estate purchases are being made for the purpose of ‘flipping’ to turn a quick profit, but this looks set…

By Lisa Pierre Louis, Madeleine Bayer, and Lulu Zhong

The Ministry of Communications and Information Technology (MCIT) has partnered with Meta in support of its vision to transform Qatar into a digitally enabled…

The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code…

Cheryl King steps down from her role as Managing Director to launch a consultancy specialized in supporting technology brands.

AstraZeneca and McCann Health recently launched a campaign to raise awareness for Chronic Kidney Disease (CKD). Here’s how they educated a fashion-forward audience about…

The awards will be launched in the KSA in 2023 with more categories.

‘Bridging The Gender Gap And Accelerating Female Leadership’ seeks to bridge the gap between men and women in the industry.

The comms agency has already worked on large campaigns for this market.

YouGov’s new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis of the sports fan of today, their profile…