Samer Saad, Regional Manager for the Middle East at AppsFlyer, explains why mobile app marketing will have an even more critical role to play…

Sam Tayan, Managing Director at Zoom discusses the nature of hybrid workplaces and their contribution in helping organizations build an efficient and inclusive work…

British inventor of the jet suit, Richard Browning, dubbed the ‘Real-Life Iron Man’ travels to Dubai to perform gravity-defying stunts as he hands out the…

Lebanese fashion designer, Rami Kadi dives into the world of NFTs and reveals more about his very first digital collection, Lucid Algorithms at the…

Contextual advertising company, Seedtag opens its tenth office and makes its debut in the Middle East market.

What the Metaverse is meant to be, what it needs to happen, why many think it’s the most important tech development today, and why…

However, the spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of…

By Rana Bouri, Head of Marketing, MENA at Meta

As the uncertainty of the ever-evolving virtual world lures upon us, mixed expectations surface. We asked the industry: The Metaverse: utopia or dystopia? 

This year marks the tech festival’s 10th anniversary and the event will be celebrating a decade of inspiring entrepreneurship, enabling innovation and generating new…

Havas Group becomes the first communications group to plant its flag in The Sandbox, opening up new opportunities for brands and talent.

New research reveals the top 5 countries that will lose out the most to digital ad fraud in the coming year.