By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP

Previously Events Director at Mediaquest Corporation, Sahar Rafique will now be taking the role of Managing Director for the parent company, Akama Holding’s brand-new…

The agency will manage the advisory company’s PR and social media portfolio. 

Joumana Hathout, GM of People and Culture at OMG, explains the challenges and solutions to maintaining a happy and productive workforce. 

By Rasha Ghanem, Communications Director at Ford Middle East

Mega-sporting events provide cities with the opportunity to flourish in tourism, nation branding, culture as well as public diplomacy. So, what do they mean…

Regional B2B marketing leaders are confident that the marketing industry will bounce back amid economic uncertainty.

The campaign features an educational 6-week program and a webinar series.

Oliver El Obeid, Head of HR at Havas Middle East, explains how the group strives to protect its teams’ well-being and why the role…

Marketers across the region are facing a transforming industry – accelerated by shifting consumer behavior, economic changes, and technology updates. Amazon Ads will discuss…

Colin Farmer, Vice President Business & Talent Development MEAP at Impact BBDO, explains how his network is coping with a transforming job environment and…

Sales season offers many opportunities for marketers to stand out.