Mackay will oversee multi-market portfolios and guide the strategic direction of the business, while also leading media and digital strategies for key clients. 

Yazle and Dentsu have taken charge of Mastercard’s Gamers8 campaign bringing forth results through sustainable advertising.

Customers in Qatar can browse and shop from over 30 product categories via the international shopping experience on Amazon.

With Luca Allam stepping down as CEO, PHD MENA will now be led by Karen Doumet and Daniel Shepherd as co-Managing Directors.

The holiday season is just around the corner and video shopping ads are making their way successfully on TikTok.

Gitex Global 2023 was held on 16-20 October at Dubai World Trade Centre.

The offsite brought together BPG’s teams from its full-service hubs in UAE, Kuwait, and Saudi Arabia, as well as BPG Cloudworks – a borderless…

Technology can increase global trade efficiency but must be made available to SMEs and developing nations, hears Global Future Councils 2023.

The 3R Program will reskill employees to harness AI technologies and help people retire earlier.

Driven by Seedtag’s Contextual AI technology, Contextual Audiences allow marketers to activate accurate and scalable targeting to reach their ideal audience.

Discussions included an urgency to invest in food security, energy transition, health systems, supply chain resilience, and enhancing productive capacity in impoverished nations.

UAE businesses are increasing investment in AI/ML technologies to keep their organizations secure.