Makana 360’s approach will provide WDS 2024 with an in-depth understanding of media coverage, audience engagement, competitive dynamics, and industry trends.

Both companies recognize the potential for growth by leveraging their respective strengths to co-create products and experiences that will resonate with consumers globally.

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…

By Marwa Kaabour, Group Head of Marketing and Corporate Communication in Al Masaood Group

The launch film supports the recent publication of Valuable 500’s white paper on disability representation in media, marketing and product design in partnership with…

International football icon and Saudi Tourism Ambassador, Lionel Messi challenges misconceptions in latest global campaign.

The partnership unveils a new team name and identity: Visa Cash App RB Formula One Team.

VML launches the tenth edition of ‘The Future 100: 2024’ with the world’s first virtual futurist who can answer real-time questions about the trends…

By Dave Ansari, Entrepreneur, Creative Director, Business Strategist | Dream Farm Agency

Embracing the Oscar’s theme, the 14th edition of the MENA Effie Awards honored more than 90 icons of marketing effectiveness. As per tradition, Communicate…

As agencies navigate critical junctures, agency culture surfaces as both the catalyst for innovation and the melting pot of its shortcomings. Communicate sat down…

By Athanas Jamo, Chief Client Director, and Jean Pierre Sakr, Research Analyst, Ipsos.