WPP has agreed to take a majority stake in UK digital technology consultancy, Cognifide, with WPP Digital, the digital investment arm of WPP and Wunderman, the world’s largest digital agency network, taking equal stakes.
Cognifide is a digital technology consultancy, specializing in content management and digital asset management technology. It helps companies and brands build their capability through company-wide digital frameworks which create, manage and optimize measurable digital experiences across all digital channels from web to mobile.
Cognifide’s clients include Skype, Roche and Virgin Media, as well as some of the world’s leading companies from financial services, life sciences, media & entertainment, and retail. Founded in 2005, Cognifide has offices in London, Copenhagen, and Poznań, Poland.
The move bolsters WPP’s collective expertise and credentials in the marketing technology arena and affords clients of all companies the ability to more easily create, manage and deliver content over all online channels with real-time precision. Joining WPP will give Cognifide access to its global reach and full digital marketing capabilities. It will add greater value to Cognifide’s enterprise clients and provide a platform for the development of its own consulting service and technology offerings.
Among Cognifide’s many partners is Adobe. In the UK and Europe, Cognifide is Adobe’s number 1 partner for its Adobe Experience Manager (AEM) platform, with more than 30 percent market share. Accordingly, Cognifide has an exceptional track record for on-time, on-budget sophisticated AEM platform builds to help companies create, store and distribute content online, via mobile devices and through apps. Since its founding, Cognifide has amassed a number of world firsts in Adobe Marketing technology, including the first multichannel AEM-mobile implementation; the first integration of AEM with Test-and-Target; the highest traffic global AEM implementation; the integration of AEM, PhoneGap (mobile apps) and Analytics for an Adobe-centric, closed loop marketing solution.
