Over the past year we have been undergoing a major push towards a programmatic business, says Snap. As Evan Spiegel said in the first annual earnings call last week: “Our advertising business changed profoundly over the past year as we migrated the sale of our Snap Ads to an automated auction. Over 90 percent of Snap ads were bought programmatically during Q4, which means that the auction transition for Snap ads is largely behind us.”
Launched in October 2016, Snap’s Marketing API has been only available to a few technology companies in the Snapchat Partners program.
Now, Snapchat has now opened up its Marketing API to any developer, big or small, who’d like to access the platform. Any agency, brand, or tech partner can integrate their software regardless of its size, scope, or scale.
This means that advertisers can now layer on proprietary data sets to enhance targeting, creative, and measurement; e-commerce brands can optimize products according to popularity and inventory and insert ad metadata and performance metrics into their own data sets.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]