Your page is your opportunity to introduce your business on Facebook. It’s the first place people on Facebook will discover you, and it’s where you’ll connect with your most engaged customers.
– Make sure your Page has all the information people need to understand your business. Edit your short description in the About section. Add at least one, and up to three, Page categories so your business will appear in the appropriate search results.
– As applicable, include your website URL, your street address, phone number and business hours.
– Pick a cover photo to showcase your environment or products in the best light, and add a clearly legible logo as your profile picture.
Upload photos and videos that bring your business to life. These can be product photos or even photos of your establishment and the people who work there.
Think about who you want to learn about your business
What do your ideal customers have in common? Who else would you like to tell about your business? Consider:
– Identify a few distinct groups of people: their ages and interests, and where they live.
-What do they value? How can your business help them?
-Would one group be more interested in specific products or services, a sale or a timely offer?
Make a lasting impression by sharing photos, videos and more
Publishing great content is about creating posts that strongly represent your business. When people like, comment on and share your posts, their friends may also see your Page content in News Feed.
-Map out the major events and promotions you have coming up so that you can plan your Page posts in advance.
-Develop a library of great images and videos that you can use for posting. Don’t be afraid to share photos or videos you’ve taken of an event, product or service.
-When people comment on your posts, respond. If you don’t know the answer to a question, let them know you’re working on it, and then get back to them.
-Also, don’t forget to tell your existing customers about your Facebook Page so you can continue to reach them with your posts. Put a sign on your door or business counter with your Facebook web address. Encourage people to like your Page through other mediums such as your email newsletter, in your advertisements and on your web site.
Find the people most likely to be excited about your business
Building your brand on Facebook means more than just connecting with people who already like your Page. Perhaps more importantly, you need to reach the people who don’t already know about your business. Through advertising, you can reach out to people who are likely to be excited about what you offer.
–Promote your most important Page posts to make sure your broader target audience sees them. Be sure to customise your content to different types of customers so your message resonates. You’ll reach more people. When they like, share or comment on your content, you’ll also reach more of their friends.
-Create and promote Facebook events to bring people together
-Make sure to target your ads to the audience that’s most likely to find your brand relevant. The goal is not a high number of Page likes, but to build an audience of truly engaged customers and advocates.
Learn what people love, so you can do more of it
Facebook has a lot of different tools to help you measure how you’re doing.
-Visit your Page Insights regularly and look for trends so you can develop more of the best-performing content.
-Use Page Insights to understand who responds to your messages. Make sure to look at the gender, age and geography of the people who are the most engaged with your business so you can continue to target them later with ads.
-When you create your ads, try out different images and headlines to see what works. Consider testing two different posts against one another. Facebook will automatically optimise your campaign so that more of your budget goes to the ad that’s performing the best, so make sure to create a different campaign for each different demographic you want to reach.
