Following a review and pitch process, UM Dubai has been awarded the regional media planning and buying account for Sun & Sand Sports. Effective immediately, UM Dubai will handle integrated media duties from its headquarters in Tecom for the sports retail distributor’s 90 brands across the MENA region.
Sun & Sand Sports offers such world famous names as Timberland, Columbia, Arena, Vans, Dunlop, Kettler, Icon and Babolat among many others – across various sports categories via its network of more than 100 stores in six markets across the Middle East.
Speaking on the decision to appoint UM Dubai, Mohamad Baker, deputy chairman of Sun & Sands Sports, said: “UM Dubai’s passion and insight into the Sun & Sand Sports brand, and clear understanding of our business shone through the pitch process at all points and were key factors in our decision to appoint the agency as our media partner. With a first-class digital capability and the network’s scale and footprint providing improved marketing efficiencies, we are delighted to be working with UM Dubai and look forward to a fruitful and long term partnership.”