(R: Kate Midttun, Founder and MD of Acorn Strategy, and L: Annabel Amann, GM and head of marketing & communications)

Acorn Strategy (Acorn), a homegrown, award-winning marketing and communications agency, announced today its global expansion into the Australian market with its first office opening in the city of Perth.

Acorn currently has offices in Abu Dhabi and Dubai and is known for its strategy-led approach to driving clients’ growth.

Specializing in tourism, hospitality and healthcare markets, Acorn’s past and present client list include Hilton Worldwide, Viceroy Hotels & Resorts, Movenpick Hotels & Resorts, wagamama, Premier Inn Hotels, Cleveland Clinic Abu Dhabi and Grand Millennium Hotels, to name just a few.

Kate Midttun, Founder and MD of Acorn Strategy explains, “It’s the agency’s proven ‘academic’ approach to Marketing Strategy development that sets Acorn apart.”

“We are extremely proud of Acorn’s award-winning strategy model and team of implementation experts. We have developed over 87 unique and tailored strategies for a diverse portfolio of clients from SME’s to global brands, optimizing our clients’ growth. Ensuring that marketing investments are working as hard as possible to achieve strategic and measurable results is at the heart of everything we do and we can’t wait to introduce this proven approach to Australian businesses,” adds Midttun.

Acorn Strategy Australia will be led by long-standing employee and Perth-native Annabel Amann, who will take on an expanded role as GM and head of marketing & communications.

Amann has over 15 years of experience in the marketing and communications industry, both in Australia and the UAE, for an extensive range of brands ranging from boutique businesses to global operators

“I’m absolutely thrilled to be growing the Acorn Strategy brand globally, starting with Australia where we have extensive local experience and knowledge,” she says.