OOX monitor has released an infographic sizing up the automotive sector in the UAE based on online advertising spend over the last year – from November 2013 to October 2014.
Below are the highlights of the report:
The total amount spent by UAE’s automotive sector on online advertising is $16.1 million
The highest recorded spend was $2.4 million by General Motors followed by Ford Motor Company at $2.3 million.
Dealers collectively spent $4.2 million on online advertising, representing 26 percent of the total sector spends.
The highest spend of $1.7 million was recorded in November 2013 and the lowest spend of $853,000 was recorded in August 2014.
Nissan tops the most models advertised chart with 13 models promoted and Ford follows at a close second with 12 models.
Citroën enters the online advertising space for the first time with its campaign in September 2014.
View the full infographic here.
The report was initially published in the Dotmena newsletter
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