As users turn to social media platforms more and more during the month of Ramadan, so do brands. “During the month of Ramadan, between shortened working hours and natural instinct of our bodies to conserve energy, people’s minds turn to quiet exploration and discovery,” says Fahad Osman, brand strategy, Twitter MENA.
During this period, Twitter is compiling its annual brand index: a leaderboard based on engagement scores of all brand handles related to moments in that week. The engagement score is calculated by the sum of likes, replies and retweets across all organic and paid activity.
“These brands have leveraged that insight by delivering engaging and emotive content, ideas and interaction opportunities to the users as they are scrolling through their timelines. A number of the brands on the list engaged the audience with competitions and others with beautifully executed content,” adds Osman.
Commenting on this week’s list, Osman points out that nearly all the brands listed are running Ramadan themed competitions, which:
1. Allows people to test their knowledge about their religion
2. Distracts people during the fasting hours.
To view the top 10 brands of this week, click here and to view the past week’s list, click here.
