As users turn to social media platforms more and more during the month of Ramadan, so do brands. “During the month of Ramadan, between shortened working hours and natural instinct of our bodies to conserve energy, people’s minds turn to quiet exploration and discovery,” says Fahad Osman, brand strategy, Twitter MENA.
During this period, Twitter is compiling its annual brand index: a leaderboard based on engagement scores of all brand handles related to moments in that week. The engagement score is calculated by the sum of likes, replies and retweets across all organic and paid activity.
“These brands have leveraged that insight by delivering engaging and emotive content, ideas and interaction opportunities to the users as they are scrolling through their timelines. A number of the brands on the list engaged the audience with competitions and others with beautifully executed content,” adds Osman.
To view the top 10 brands, click here.
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