For the first time in the MENA region, Twitter is rolling out “Audio Cards” through its partnership with regional music streaming platform, Anghami.
A Twitter Audio Card lets people discover and listen to audio directly on their timelines. Any tweet with an Anghami track link will play a 30-second preview of the Anghami tracks directly on the timeline so users can listen to the track without having to leave Twitter and open the Anghami app.
The music conversation on Twitter is extensive, and with Twitter’s recent updates regarding the word count, more conversation regarding music will surface onto the platform, says the company in a press statement.
Kinda Ibrahim, director of media partnerships, Twitter MENA, says: “We’re incredibly excited about the potential of this launch, as it reinforces Twitter’s objective to bring premium music content onto the platform. Music has long been one of the biggest passions on Twitter, with artists from the region reaching new milestones with their number of followers. Being the first time Twitter launches Audio Cards in the Middle East, we only saw fit to launch it in collaboration with Anghami, an application that has reached a total of 28 million people in the region”.
To use the Audio Cards, listeners have to click or tap on the song to start playing the music. They could also click on the Anghami icon in order to play the full song. The integration of Anghami into Twitter enables people to easily share songs, or snippets of songs, onto their feed, even when they’re in the middle of a playlist.
Elie Habib, chief technology officer, Anghami, adds: “Anghami started with a mission to spread music across the Middle East. Now with Twitter, we’re bringing it to the timeline. Every Tweet can now contain music bringing users closer to their favorite artists”.
