Periscope is a live-streaming platform that broadcasts a live video feed from your smartphone to your followers. Periscope is available on iOS and Android, and was acquired by Twitter in early 2015. The app reached more than one million users in ten days and, now, there are more than ten million users using the platform. This piece looks into the top five ways to use this app to further your businesses social exposure.
Announcements and updates
In addition to written updates and announcements, Periscope gives you the tools to live-stream your announcements to your followers. This could be for a new product launch or service offering. The live-streaming app allows you to give everyone the opportunity to watch something that was otherwise private in the past to those able to attend.
Live product demos
Periscope offers an easy way for businesses to showcase new products and services to see exactly how they work. It is also a great way to get instant feedback from your followers on the product so you can begin refining the product or services instantly.
If you have a product or service that requires education, Periscope is a great way to show your followers how to use it. For example, if the product needs to be assembled, you could use the Periscope app to show followers how to assemble the parts. Moreover, if you offer marketing services, you could live-stream weekly tips and tricks to guide users towards marketing best practices and new initiatives.
The Periscope app has tools embedded that allow your users to ask questions, making it the perfect platform to host a Q&A session. Interacting with your followers in this way allows your business to create an authority in your field by talking to your followers in an unrehearsed or unedited format.
Behind the scenes
Followers of your business love to see things happening behind the scenes. Posts on other social media channels, such as Facebook and Twitter, that show behind-the-scenes images are always very popular. The Periscope app can be used to show your followers around your offices and allow them to watch birthday celebrations and special occasions or any other cultural events. This strengthens the bond between your brand and your audience by allowing them an insider’s look at the life behind the scenes of your business.
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