Lebanese branding and design agency TAGbrands wins the Distinction Award at the 2014 REBRAND 100 Global Awards Showcase for the rebranding of paint retailing franchise Colortek.
The global accolade is recognition for excellence in rebranding and is given to 100 companies around the world each year.
“It is an honor to be recognized at the 2014 REBRAND 100 Global Awards,” says Maya Karanouh, CEO and co-founder of TAGbrands. “Our brief was to rebrand Colortek, while respecting both its heritage and new business goals. It was also important for us to restructure Colortek’s architecture of the group of companies to create successful brand equity.”
Commenting on the win, CEO of Colortek, Yahya Kassaa says: “Having our new brand identity recognized on a global stage is a moment of pride for us. The rebrand managed to unify the brands and has been a catalyst for many achievements: a new vision, excellent discussions and increased recognition. It has also created an exciting new vibe in the company, strengthening the commitment of its employees. I would rate these achievements higher than any measurable results.”
