International public relations and digital marketing agency, Integrated Holistic Communications (iHC), has been awarded the remit to deliver pro bono turnkey PR for global non-profit organization, Surge.
The non-profit entity provides sustainable safe water and sanitation solutions for the world’s most vulnerable communities. Headquartered in the United States, Surge also has a regional presence in the UAE.
Surge has contributed to increasing awareness of the global water crisis and has actively promoted sustainable habits to preserve local water resources. Surge also runs educational programs and events to promote conservation and mindfulness of water usage.
For this year’s World Water Day, Surge collaborated with The Sustainable City to host a water -themed family picnic with about 100 guests, which involved games and activities to educate children and families about water scarcity issues present in many countries.
iHC is responsible for developing and executing Surge’s strategic PR plans, increasing brand visibility, and generating publicity for the organization’s various upcoming event and activities.