Dubai-based creative agency Spark* has won HARLEY-DAVIDSON’s Middle East marketing account. The agency, which forms part of the Publinet Group, scooped the creative counsel of brand following a competitive pitch that saw off four other agencies.
“We are delighted to have won the HARLEY-DAVIDSON® account, which is not only the most evocative name in motorcycling, but also one of the most renowned global lifestyle brands,” said in a statement Yusuf Pingar, managing director at Spark*. “We are extremely excited about the new relationship and are looking forward to making the partnership a memorable one. Spark* has always excelled working with brands that allow creative freedom and are driven by strong core values – HARLEY-DAVIDSON® is certainly such a brand,” he added.
Spark*’s assignment for HARLEY-DAVIDSON® covers 17 markets in the MENA region, with the agency’s remit to provide tailor-made solutions to the brand, including product launches, brand campaigns and activations. The agency was awarded the contract after demonstrating its track-record of driving its clients’ business results through designing creative solutions based on unique insights and thorough consumer understanding.
“Spark* was selected as the winner for the HARLEY-DAVIDSON® account based on the quality of their ideas and the fact that effective team work was clearly reflected in their pitch,” said Elsa Abi Nader, regional marketing manager at HARLEY-DAVIDSON® MENA. “Each member of the team was involved in the presentation of ideas and what came over with their creative concepts and in-depth appreciation of our brand was their passion. HARLEY-DAVIDSON® is a name that generates a strong emotional pull and our partnership with Spark* is one that will drive it forward in the region,” she added.