International social media monitoring and analytics platform Socialbakers has released its social marketing report for the month of May 2014.
The report shows that the average number of Facebook fans for the top 20 brands in the UAE equaled 248,333, while the average number of Twitter followers equaled 54,563 (compared to 218,972 Facebook fans and 43,085 Twitter followers for the month of February). Meanwhile, the UAE’s top 20 brands had an average of 53 posts, and 161 tweets during the month of February.
The top five industries by sum of fans in the UAE for May ranked as followed: electronics (2,363,240), e-commerce (2,312,262), FMCG food (1,799,651), retail food (1,680,311) and beauty (1,420,693). The average post engagement rate on Facebook stood at 0.22 percent, and the average response rate at 46 percent (up from 0.2 percent, and 33 percent, respectively). As it did in February, Souq.com UAE still leads the way as the top Facebook brand, with 541,771 fans, followed by Samsung Mobile at 475,488 fans, Emirates Airline at 353,584 fans, AWOK.com at 267,833 fans and McDonald’s Arabia at 254,349 fans.
Meanwhile, the top five Facebook media ranked as follows: National Geographic (157,901 fans), Asianet News (133,521 fans), Gulf News (122,838 fans), Virgin Radio Dubai (119,369 fans) and Abu Dhabi Emirates (109,290 fans). Moreover, the top five Twitter brands by followers ranked as follows: Etisalat UAE (276,302 followers), du (159,199 followers), Etihad Airways (76,537 followers), Emirates Airline (74,384) and Namshi (54,976 followers).
By YouTube uploaded video views, Nokia UAE ranked first (18,563,573 views), followed by Emirates Airline (17,183,517 views), Etihad Airways (15,147,415 views), Atlantis The Palm, Dubai (8,249,404 views), and dubizzle (4,547,034 views). The top two socially devoted Facebook brands, shows the report, are Etihad Airways and du, for which the response time stands at 10 minutes and 43 minutes, respectively.
Click here for the full report.