Socialbakers releases UAE social marketing report for May 2014
Insights Industry
Back

Socialbakers releases UAE social marketing report for May 2014

By Communicate StaffThu, Jun 12 2014
Contact
Socialbakers releases UAE social marketing report for May 2014

 

 

International social media monitoring and analytics platform Socialbakers has released its social marketing report for the month of May 2014.

The report shows that the average number of Facebook fans for the top 20 brands in the UAE equaled 248,333, while the average number of Twitter followers equaled 54,563 (compared to 218,972 Facebook fans and 43,085 Twitter followers for the month of February). Meanwhile, the UAE’s top 20 brands had an average of 53 posts, and 161 tweets during the month of February.

The top five industries by sum of fans in the UAE  for May ranked as followed: electronics (2,363,240), e-commerce (2,312,262), FMCG food (1,799,651), retail food (1,680,311) and beauty (1,420,693). The average post engagement rate on Facebook stood at 0.22 percent, and the average response rate at 46 percent (up from 0.2 percent, and 33 percent, respectively). As it did in February, Souq.com UAE still leads the way as the top Facebook brand, with 541,771 fans, followed by Samsung Mobile at 475,488 fans, Emirates Airline at 353,584 fans, AWOK.com at 267,833 fans and McDonald’s Arabia at 254,349 fans.

Meanwhile, the top five Facebook media ranked as follows: National Geographic (157,901 fans), Asianet News (133,521 fans), Gulf News (122,838 fans), Virgin Radio Dubai (119,369 fans) and Abu Dhabi Emirates (109,290 fans). Moreover, the top five Twitter brands by followers ranked as follows: Etisalat UAE (276,302 followers), du (159,199 followers), Etihad Airways (76,537 followers), Emirates Airline (74,384) and Namshi (54,976 followers).

By YouTube uploaded video views, Nokia UAE ranked first (18,563,573 views), followed by Emirates Airline (17,183,517 views), Etihad Airways (15,147,415 views), Atlantis The Palm, Dubai (8,249,404 views), and dubizzle (4,547,034 views). The top two socially devoted Facebook brands, shows the report, are Etihad Airways and du, for which the response time stands at 10 minutes and 43 minutes, respectively.

Click here for the full report.

RELATED TOPICS
MORE IN Industry
UNILERVER'S UAE SUSTAINABILITY CAMPAIGN TO RESTORE 6000 MANGROVES
Industry
November 21, 2024
UNILERVER'S UAE SUSTAINABILITY CAMPAIGN TO RESTORE 6000 MANGROVES
Rania Masri on the Future of the Broadcast and Entertainment Industry Industry
November 20, 2024 Rania Masri on the Future of the Broadcast and Entertainment Industry
Rania Masri, Chief Brand and Marcomms Officer at the newly rebranded IMI spoke to Communicate about several topics pertaining to the broadcast and entertainment industry today.
COCA-COLA EMOJI COKE Industry
November 20, 2024 COCA-COLA EMOJI COKE
The emoji cup is for real with Coca-Cola!
Publicis Groupe Middle East joins hands with Dubai Business Women Council to elevate Female-Founded MSMEs Industry
November 19, 2024 Publicis Groupe Middle East joins hands with Dubai Business Women Council to elevate Female-Founded MSMEs
Publicis Groupe Middle East, has partnered with the Dubai Business Women Council (DBWC) to launch a series of workshops aimed at providing female-founded micro, small and medium-sized enterprises (MSMEs) with practical and actionable marketing and communications knowledge.