Global travel search engine, Skyscanner, has appointed The MediaVantage, a Dubai-based international media sales representative, as its exclusive sales representative in the Middle East region. The contract enables The MediaVantage to sell advertising opportunities across all areas of the website and its brand extensions.
James Stephens, senior commercial manager, Skyscanner says in a statement, “We have been successfully working with The MediaVantage for the past 6 months and we’ve witnessed an excellent set of results through our relationship. Now we feel it is the right time to appoint them as our media representative to manage our advertising interests in this region, and they are clearly the right choice for us. We are delighted to work with Manoj (Khimji), Abhilasha (Khanna) and the team.”
Abhilasha Khanna, digital solutions director, The MediaVantage adds, “Skyscanner is a leading global travel search site, with over 60 million travelers using the website and app each month. We are delighted to add this platform to our robust portfolio of leading digital media. We look forward to offering targeted media solutions from across the globe to clients in the Middle East. James has the right vision and ambition to help us offer innovative opportunities to advertisers in the region. Together we look forward to a strong and profitable partnership”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]