Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Resolution MENA launches [email protected] social marketing solution
By Arjun RKThu, Aug 07 2014

Contact
resolution-mena-launches-currentresolution-social-marketing-solution

 

Omnicom Media Group’s Resolution MENA, the network’s arm specializing in performance and content marketing services, including social and mobile, has launched [email protected], its social marketing solution for brands. Supported by proprietary technology, [email protected] provides consolidated live insights from paid, owned and earned (POE) sources to ensure brands capitalize on public sentiment with timely, relevant and engaging content.

[email protected] enables historical, real-time and predictive analysis to be conducted across competitive and brand- and category-based metrics. Supported by creative and specialty agencies across the Omnicom Group, [email protected] enables brands to turn real world events into rapid-response marketing opportunities and business results through quick content creation. It also facilitates the amplification of content, supported by  the core integration of real-time social media planning and buying services, as well as the use of unique data, social performance reporting and analytics.

“While marketers understand the value of data, many struggle to measure and synergize a range of varying data points. It’s also a common challenge to unify traditionally standalone disciplines,” explains Resolution MENA’s managing director, Dimitri Metaxas. “[email protected] brings together paid media and content marketing teams to work in a cohesive, intelligence-based environment. It ensures that key content opportunities are correctly evaluated and maximized.”

“The output that we’ve seen from [email protected] is a testament to its value. In one client’s case, we’ve seen an organic monthly brand lift of over 1200 percent in engagement,” says Meredith Tuqan, group director of content at Resolution MENA . “For this year’s FIFA World Cup, [email protected] was the nerve center of our real-time newsroom, informing and optimizing our efforts across social media management, creative development, influencer outreach, media investment and issues management.”

RELATED TOPICS
Content Creation Content Marketing [email protected] Omnicom Media Group Performance Marketing Resolution Mena Social Media Advertising
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me