Omnicom Media Group’s Resolution MENA, the network’s arm specializing in performance and content marketing services, including social and mobile, has launched Current@Resolution, its social marketing solution for brands. Supported by proprietary technology, Current@Resolution provides consolidated live insights from paid, owned and earned (POE) sources to ensure brands capitalize on public sentiment with timely, relevant and engaging content.
Current@Resolution enables historical, real-time and predictive analysis to be conducted across competitive and brand- and category-based metrics. Supported by creative and specialty agencies across the Omnicom Group, Current@Resolution enables brands to turn real world events into rapid-response marketing opportunities and business results through quick content creation. It also facilitates the amplification of content, supported by the core integration of real-time social media planning and buying services, as well as the use of unique data, social performance reporting and analytics.
“While marketers understand the value of data, many struggle to measure and synergize a range of varying data points. It’s also a common challenge to unify traditionally standalone disciplines,” explains Resolution MENA’s managing director, Dimitri Metaxas. “Current@Resolution brings together paid media and content marketing teams to work in a cohesive, intelligence-based environment. It ensures that key content opportunities are correctly evaluated and maximized.”
“The output that we’ve seen from Current@Resolution is a testament to its value. In one client’s case, we’ve seen an organic monthly brand lift of over 1200 percent in engagement,” says Meredith Tuqan, group director of content at Resolution MENA . “For this year’s FIFA World Cup, Current@Resolution was the nerve center of our real-time newsroom, informing and optimizing our efforts across social media management, creative development, influencer outreach, media investment and issues management.”
