Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights People
Back
Pizza Hut Appoints New Management In Asia Pacific and META
By Arjun RKTue, Mar 10 2020

Contact
pizza-hut-appoints-new-management-in-asia-pacific-and-meta

With three months into the new year, Pizza Hut, the international fast-food franchise under the parent company Yum Brands appoints Pankaj Batra as the chief brand officer for Pizza Hut in the Asia Pacific region and Beverly D’Cruz for the same role in the META region.

Batra, a veteran of Yum for over 20 years, has been instrumental in pioneering successful initiatives both online and on-ground such as leading the META to be the first business media unit (BMU) in the world to introduce the San Francisco Dough Pizza. Batra also helped boost e-commerce sales by expanding fast-casual delco (FCDS), an innovative concept which involves bringing the brand’s identity to life with the help of a casual dining concept and top-notch customer experience to the online space by offering exclusive value deals- which lead to over 40% growth in the previous year.

In the online space, Batra has championed digital capability and performance marketing in the region. One such initiative was the Limo Pizza campaign which involved using popular social media platform, Tik Tok to create the super limo challenge to engage with the audience and spread the love for pizza. This campaign helped nab him a bronze at 2019’s  MENA Effie Awards.

D’cruz started her journey in the marketing team of Pizza Hut MENA and has had an enriching career across a number of countries and brands including KFC Canada, Pizza Hut Canada, and Pizza Hut UK. While leading the marketing team in the UK division of the brand, D’cruz introduced a variety of initiatives such as the widely popular £5 favorites, the innovative KFC popcorn chicken, etc.  She also helped in creating a distinctive communications platform “Now that’s delivering” which helped deliver impressive same-store sales growth (SSSG) in the UK over the last couple of years. She will be leading the META team in Dubai under her new position.

RELATED TOPICS
Pizza Hut Pizza Hut Mena Tik Tok Yum Brands
MORE IN People
People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]

People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

People
November 02, 2020 How the Right Loyalty Program Can Help During a Pandemic

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]

People
October 27, 2020 Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me