Part of the Omnicom Media Group (OMG), PHD has won the digital buying and planning account for Unilever in the GCC region. “Technology, consumers and media are continuously evolving; and whilst we still heavily depend on traditional advertising, we need to embrace the strong wave of the digital era. As you may know, Unilever is a leading marketing company and we are always one of the first companies to adapt our ways of communications to meet the needs of our diverse consumer base. Globally, we have launched several digital campaigns for many of our brands – including Dove and Axe – and they have proven to be successful. However, to strengthen our capabilities and digital assets in our region,. we have outsourced our digital buying and planning work to PHD. That being said, Magna remains our very strong partner on the rest of the business,” says Asad Rehman, Unilever media director for the MENA region.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]