Part of the Omnicom Media Group (OMG), PHD has won the digital buying and planning account for Unilever in the GCC region. “Technology, consumers and media are continuously evolving; and whilst we still heavily depend on traditional advertising, we need to embrace the strong wave of the digital era. As you may know, Unilever is a leading marketing company and we are always one of the first companies to adapt our ways of communications to meet the needs of our diverse consumer base. Globally, we have launched several digital campaigns for many of our brands – including Dove and Axe – and they have proven to be successful. However, to strengthen our capabilities and digital assets in our region,. we have outsourced our digital buying and planning work to PHD. That being said, Magna remains our very strong partner on the rest of the business,” says Asad Rehman, Unilever media director for the MENA region.