Sangeeta Desai has served as a non-executive director on the board for over a year.
Faisal Al Ayyar, Chairman of OSN (Panther Media Group Ltd) announced that Sangeeta Desai has been appointed as Interim Chief Executive Officer, effective immediately. Desai has served as a non-executive director on the board for over a year.
Al Ayyar said: “The Board is delighted that Sangeeta has accepted the position of Interim CEO, which will increase her involvement with OSN as she works towards the board’s vision for the Company as a leading entertainment hub in the region. Sangeeta has a proven track record in successfully leading large-scale company transformations, scaling businesses, navigating disruption, and growing global brands. She brings with her a unique combination of strategic, operational, and financial expertise, having led global media businesses for over a decade bolstered by an early career in private equity and investment banking.”
Most recently, Desai was Group COO and CEO of Emerging Markets at Fremantle, and prior to that, she was COO of Hit Entertainment. She started her career in investment banking at Goldman Sachs and JPMorgan before becoming a private equity investor at Apax Partners. Sangeeta holds a Bachelor of Science in Business Administration from the Haas School of Business, UC Berkeley and an MBA from the Wharton School, University of Pennsylvania.
Sangeeta Desai said: “For over 20 years, OSN has established itself as a household name and market leader in the entertainment sector. As a member of the board, I have been privileged to witness the new heights scaled by OSN in the last 12 months. It is an honor to be selected as Interim CEO and I look forward to working with the team, as well as continuing to strengthen OSN’s position as a premier entertainment provider through the implementation of leading technology, innovation, and programming.”
Desai succeeds Patrick Tillieux, who is leaving the company for personal reasons. The board wishes to acknowledge Tillieux’s achievements in renewing OSN’s technology platform and positioning OSN to engage with its existing and future customers as they wish to be served. The board thanks Tillieux for his contribution and wishes him the very best in all future endeavors.
Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]
Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]