Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
OSN and Dubai Customs use gaming to educate kids about piracy
By Communicate StaffSun, Oct 29 2017

Contact
osn-and-dubai-customs-use-gaming-to-educate-kids-about-piracy

In partnership with Dubai Customs, OSN has launched a content protection VR game at KidZania Dubai to educate kids regarding piracy. The objective of the game is to boost awareness of the threats of content theft.

It’s a commendable effort given that conservative estimates put the loss of revenue to the entertainment industries in the MENA as being between $500 million and $1.2 billion per year owing to content theft.

The 60-second game, called “Copycat Combat,”is a collaboration between OSN and Dubai Customs, who have a partnership in combatting the import of illegal satellite and IPTV devices as well as championing intellectual property rights (IPR.)

“Copycat Combat” is aimed at children between the ages of 5 and 12 and will be available to play at mall stands and other public spaces across the region managed by OSN. The game will also be toured in UAE schools by Dubai Customs as part of its ongoing educational initiatives to raise awareness of the importance of protecting IPR.

In a ‘matrix-style’ world, content thieves zap OSN’s precious collection of movies, TV series, kids shows and sports events with powerful laser rays. The game player must ‘shield’ the collection with armored gloves during an assault that requires fast reflexes and accuracy.

Sophie Moloney, chief legal officer, OSN, says in a statement: “This is super exciting for us at OSN, to be first in the world to launch a content protection game that helps children to understand the massive threats that the entertainment industry faces from content theft. What’s more, the game is a lot of fun and children can hopefully come away with the thought that content is really precious and worth protecting.”

Ahmed Mahboob Musabih, director of Dubai Customs, adds: “This initiative uses virtual reality and is based on the latest advanced applications in the field. The result is Copycat Combat, which will not only raise awareness about the importance of Intellectual Property but will also help kids innovate. This initiative is one of many steps we have taken following the vision and directives of our wise leadership. We are happy to have partnered with OSN to come up with this innovative product.”

RELATED TOPICS
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me