Digital ad monitoring company OOX launched “mobile advertising monitoring” as part of its flagship service OOXmonitor last month. Using the advanced monitoring capabilities of next generation robots, the new service is the first of its kind in the region, claims the company in a press statement. “The launch of mobile advertising monitoring in Q4 2016 demonstrates OOX’s leading and innovative position in the business of digital advertising monitoring, data and analytics,” says Fouad Bedran, co-founder and managing director, OOX, in a press statement. OOXmonitor already provides insights into the top mobile advertisers, spends, ad units and so on, with plans of adding more features and solutions in 2017.
Additionally, OOXmonitor has added Cairo-based digital native advertising agency Kijamii to its subscriber list. “OOX is excited to welcome Kijamii as the latest digital native agency addition to OOXmonitor’s increasing subscribers in Egypt and the MENA region,” adds Bedran. Kijamii, which was recently added to A15 investment group’s portfolio, handles clients including Huawei, Nestlé, L’Oréal, Philips, IKEA, Vodafone, DHL, Emaar and Netflix.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]