Omnicom Media Group MENA has presented two leadership awards rewarding its offices for a strong performance in 2013; the ‘OMG MENA Leadership’ award went to Chadi Farhat, while the ‘Best OMG Office Leader’ award was given to Rania Hafez of OMD Egypt.
Previously the general manager of OMD Lebanon, Chadi Farhat quickly made his mark in his first year as the new regional executive director of investments at Omnicom Media Group MENA. He strengthened and reorganized the investment teams within the group to deliver the strongest results for our clients. Farhat also introduced new processes and working models to increase the effectiveness of the function. By reinforcing the collaboration with all offices, business units and divisions, he enhanced the group’s holistic and integrated approach to clients’ investments.
Rania Hafez, general manager of OMD’s office in Cairo, also had an excellent year, despite the market facing significant socio-political unrest. She delivered double-digit growth in billings and grew revenues substantially. Far from being conservative in her approach, Hafez also solidified OMD’s position as Egypt’s only fully integrated media agency after expanding its digital capabilities to include creative and development. What’s more, the office’s awards performance led OMD to being named Communicate’s Media Agency of the Year.
Previous recipients include OMD’s Shadi Kandil, Omnicom Media Group’s Tamela Scotcher and PHD’s Elda Choucair.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]