(Adam Booth, MD with Mark Hopkins, executive digital director)

UAE-based brand and digital agency Omnia has been growing rapidly with new appointments just recently.

Now, the 52-member strong agency has boosted its digital offering with a Sitecore Gold certification.

Sitecore is widely considered as a leading web content management system.

Omnia’s recent Sitecore projects include clients such as Emirates NBD, Al Yah Satellite Communications Company (Yahsat), Abu Dhabi National Oil Company (ADNOC), and ACWA Power.

For Adam Booth, Managing Director of Omnia, the certification comes at a time when industries – both public and private – across the region are seeking to implement an ever-growing array of large-scale digital systems and processes to streamline stakeholder, customer and employee services and communications. “With a variety of supportive government initiatives such as Smart Dubai here in the UAE, we are seeing a marked increase in both interest and will form large-scale corporations who are seeing the benefit of undertaking digital transformations,” he says in a statement.

The certification was awarded to Omnia the basis of ongoing large-scale Sitecore project work, which ranges from full digital overhauls or transformations to short-burst product development projects as well as ongoing, retained services ranging from digital analytics to UI, SEO and content production.

“Having been at the forefront of digital and branding in the region for over 17 years, and with what is an unrivalled in-house team, the Sitecore Gold certification means that the trust our clients place in us is well-placed as we support some of the region’s largest organisations and corporations through a variety of digital transformation initiatives,” adds Booth.