(L to R: Walid Sanjad, social media manager at Netizency; Vanessa Karlsson, digital and PR manager at Imkan; Tamara Habib, business director at Netizency; Michael Maksoudian, managing partner at Netizency; and Carine Neill, head of marketing at Imkan)
Netizency has been appointed to manage social media for Imkan, an Abu-Dhabi based real estate developer with research at its core. The firm’s latest announcements include Nudra, a high end residential offering on Saadiyat Island; Makers District, a unique development where culture and tradition meet modern day design, The Artery, a flexible, hybrid garage car park and maker space where artists and artisans can create and showcase their creativity and Pixel, a mixed-use development for residents and visitors.
The agency’s remit will cover the implementation of a social media strategy, content development, community management and social media buying for IMKAN’s B2C and B2B social media platforms.
“We pride ourselves in partnering with innovative, collaborative and creative agencies, be it for one of our developments or our digital platforms,” says Carine Neill, head of marketing atImkan, in a statement. “As a new player dedicated to disrupting the industry, we found the right partner in Netizency to help build and grow our social media presence in both a strategic and creative way. Ultimately, Imkan is vested in building soulful places that are enriching for generations to come – whether it be on social media or elsewhere.”
Michael Maksoudian, managing partner at Netizency, adds: “When building our client-base we always seek a diverse portfolio of brands and people that we love to work with. We feel that this results in a better working culture, which leads to better output. We’re looking forward to working with IMKAN and helping build Soulful online places and communities that match the physical spaces and innovations they are developing. We will be working closely with Imkan’s team across several departments to integrate social and digital media across the process.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]