WPP’s media agency Mindshare has announced that it will be holding the 2014 Mindshare Media Summit, titled “The Adaptive Mindset.”
Featuring sessions from industry experts on the adaptation to the speed of change in the media industry, technology, and reworked strategies for customer engagement, the one-day summit is scheduled for May 19 at the Four Seasons Hotel in Riyadh.
Among the speakers at the event will be world champion athlete Colin Jackson, who will speak about overcoming his own personal challenges and applying his wisdom about continued learning in “Adapting to the Competition: Overcoming Life’s Hurdles and the Secrets of Success.”Chris McCarthy, creative leader at The Zoo, will lead ” Adapting to Technology: Leading Digital Change” with his expertise gained from his diverse and dynamic work at Google, while acclaimed entrepreneur Simon Woodroffe will present “Adapting to Opportunity,” and discuss the competitive advantage of spotting and seizing opportunities when they arise.
“Adopting an adaptive mindset is the single most valuable tool for any modern business,” notes Mazen Fakhoury, managing director at Mindshare KSA. “We’ve packed this year’s Media Summit with thrilling speakers and relevant topics for businesses that want to maintain a competitive advantage in today’s changing market.”