WPP’s global media agency network, Mindshare announced in a statement today that it has launched a new tool called Mlive to track brand campaign performance through instant insights.
Mlive is a mobile app that brings real-time data related to campaigns’ effectiveness, media consumption, and consumer insights to clients’ fingertips, allowing access to what consumers think and want across the region. It was introduced in Saudi Arabia and Kuwait in August 2014, and in UAE, Egypt, Iraq, Lebanon, Jordan, Bahrain, Morocco, and Tunisia in September 2014. A representative panel was chosen in each market to obtain the data, which is then shared using the tool’s smart interface and live central portal to make understanding any of these markets easier and faster.
“Mindshare always takes pride in harnessing the power of technology to serve our clients better,” says Mindshare MENA regional group director of research Hadi Jawad. “We are thrilled to launch Mlive, a tool on the market that is second-to-none when it comes to understanding consumers better and faster in order to maximize the effectiveness of our clients’ campaigns. Now we at Mindshare MENA are proud to be the first agency able to deliver live and instant data to our clients.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]