Creative campaign highlights Al-Futtaim Trading Enterprises Honda as the true power behind every delivery platform’s promises.
Memac Ogilvy Dubai has launched a bold new campaign for Al-Futtaim Trading Enterprises Honda that creatively hijacks the promises plastered across delivery motorcycles throughout the UAE.
With a majority of delivery bikes in the UAE being Hondas, the campaign uncovers an undeniable truth; when a delivery app promises ‘Groceries in 30-minutes’ or ‘Lightning-fast delivery,’ there’s one reason they can say it – Honda.
The campaign launched with a series of OOH ads featuring real orders on real Honda delivery bikes, captured on the streets of the UAE. Each piece seamlessly took every delivery platform’s tagline and made it part of Honda’s message – making every order an ad, every delivery an impression, and every red light a media stop.
“When we realized just how many delivery bikes were Hondas, it was a simple but powerful truth hiding in plain sight. Once you see it, you can’t unsee it.” added Gautam Wadher, Chief Creative Officer at Memac Ogilvy Dubai. “The campaign establishes Honda’s undeniable presence in everyday life across the UAE.”
Interestingly, the bikes powering deliveries across the country aren’t even Honda’s fastest. Which is why the campaign invites consumers to test ride Honda’s wide range of models.
With every bike on the road doubling as a Honda billboard, the brand is making one thing clear – when the UAE delivers, it’s on a Honda.
