According to a press release today, media agency MediaVest has been awarded the media planning and buying business for Wrigley across the MENA market, following a business review. The account was previously with media agency OMD.
The assignment will see MediaVest handle online and offline business for all Wrigley brands, as the company wanted to consolidate its media and buying planning with that of the Mars portfolio.
After successfully revamping the media planning for Mars, MediaVest will leverage the same for Wrigley.
“Consolidating and maximizing the efficiency of our media strategy is a major step towards our path to accelerate Wrigley and Mars brand equity and business growth. MediaVest has demonstrated a sharp understanding of our brand and strategic objectives with a clear roadmap to success. We look forward to be partnering with MediaVest, and to be leveraging from the agency’s clout,” says Mahmoud Sayedahmed, Regional Marketing Director at Wrigley MENA.
Alex Saber, Chairman of Starcom MediaVest Group and VivaKi MENA says: “We are delighted to be working with Wrigley and to be bringing a new rigor that lives up to this beloved brand. We will deliver human experiences that engage and capture the imagination of Wrigley’s consumers. This again proves the creativity and diligence that our talent possess.”
The deal is effective immediately.
