Media agency, MEC, today announced the opening of its Sub-Saharan network, headquartered in Nairobi, Kenya.
Following WPP’s move to a controlling stake in ScanGroup last year, MEC Africa launches with a team of over 20 people and will cover 22 markets in East and West Africa, supplementing MEC’s existing offering in South Africa and North Africa.
Monica Kambo has been named as managing director of the new office, and she will work closely with MEC’s international team, Global Solutions, in London. MEC Africa will work with existing ScanGroup clients and with MEC international clients in the region.
Commenting on the launch, Alastair Aird, Global COO and Chairman of EMEA for MEC, says in a press statement, “Launching MEC in new markets is always exciting, so I’m personally delighted to be welcoming 22 new markets into the MEC EMEA family. Africa is a complex but fascinating region, with many great opportunities, so it’s a truly exciting time to be partnering with our clients here. With the support of our collaborative and experienced network, and with Monica at the helm, I’m confident we’ll be able to integrate the same rigour and strategic leadership to our work for our clients as we do elsewhere in the world, and that for us is key to delivering growth to them.”.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]