Mazola has announced Hatun Madani as its new brand ambassador this Ramadan.
“This partnership allows our brand to develop a more human personality in the minds of our customers”, says Simon Gottfried, vice-president of sales and marketing of Basateen Foods Saudi Arabia – the brand owners of Mazola in the Middle East & North Africa region in a press statement. “We feel that Hatun Madani embodies the vision of Mazola at its best – living a healthy and high-spirited lifestyle. We support her mission of finding healthier ways of cooking traditional cuisine without compromising on taste”, he adds.
Madani is a one of the first Saudi ladies to climb to the base camp of Mount Everest. After two of her three kids were diagnosed with Type 1 diabetes at an early age, she developed a passion for cooking traditional dishes with a healthy twist and inculcating good eating habits in her family. “I’m really excited to partner with Mazola. They have been a part of my life ever since I started cooking and now I’m happy to be a part of theirs,” says Madani.
To kick start this partnership, Madani has recently finished shooting a series of videos for the #MazolaFunnyCooks campaign. Through this campaign, Madani will be sharing her funny and embarrassing cooking stories from when she first started cooking. She has asked her viewers and fans to share their funny cooking experiences as well, and the best ones will be chosen and compiled into a book along with Madani’s stories.
In the press statement, Mazola says that more people are aware of the consequential effects of fasting during Ramadan, especially with people suffering from chronic diseases like diabetes, etc. Keeping this in mind, more households are moving towards high-quality products and healthy cooking oil. A new medical study undertaken by a team of cardiologists examined changes to cholesterol levels during Ramadan. The findings suggest that the fasting and eating behavior during Ramadan helps reduce cholesterol levels. For obese people and particularly for diabetics, Ramadan fasting represents an excellent opportunity to initiate healthy lifestyle changes and to lose weight. It gives a real motivation for self-management, which is highly needed during this period of the year. Moreover, the change in eating patterns, which occurs during this month, breaks previous habits.
“I personally feel that the taste of food should never be compromised. Most people, including me, like to break their fasts with food items like samosas, which are not ideally a healthy dish. But if prepared in the right way, using the right amount of healthy cooking oil like Mazola, the results can be both delicious and healthy,” explains Madani.