The new partnership will see Leo Burnett assigned a holistic 360-degree scope of managing all through the line, social and digital aspects for the entire Ferrero portfolio of brands in the GCC.
The account was previously handled by Lowe and Grey.
Guido Ferralasco, managing director of Ferrero for the Gulf, says in a statement: “Ferrero is very pleased to have assigned Leo Burnett as our new Creative Agency. The selection was made based on a pitch where Leo Burnett showed strong competencies and a deep understanding of the local markets, demonstrating exceptionally creative and integrated ideas across all channels.”
Kamal Dimachkie, executive regional managing director at Leo Burnett Dubai, adds: “We are thrilled to be joining forces with the Ferrero Group in the GCC and we look forward to the task of managing their portfolio across all communication channels. This is an exciting development, and we recognize that it is a huge responsibility. Throughout this assignment, we will work closely with our Leo Burnett Saudi Arabia team to deliver culturally relevant creative, that is grounded in today’s consumer aspirations and challenges.”