KITKAT TRANSFORMS OUT OF OFFICE REPLIES INTO SWEET REWARDS
KitKat uses Out-Of-Office emails to give a break to those who don’t have one this holiday season.
The end of the year brings much-needed holidays for many employees, but not everyone gets to clock out. For those stuck at their desks, battling the endless stream of Out-of-Office replies, KitKat has a sweet surprise.
Partnering with creative agency Publicis Middle East, Kit Kat has transformed this workplace frustration into a moment of joy with their latest initiative, Auto Reply Break. These clever email auto-replies don’t just apologize for the sender’s absence, they bring a laugh and a free redeemable KitKat, offering desk-bound workers a well-deserved break. The campaign features a nostalgic twist: ads created entirely in email using ASCII art, a throwback to the pre-emoji era.
The fact that KitKat is sneaking into corporate offices is so significant for the time of year – and for what the brand stands for. The Auto Reply Break transforms something as mundane as an Out-of-Office reply into a gentle reminder that everyone deserves a break this holiday season.
So, if you’re checking out for the holidays, check out the official KitKat Out-of-Office generator before you go, link here.
